IKIGAI is a Japanese expression that reflects the essence of one's happiness and sense of purpose in life.

IKIGAI is a guiding principle, where it is not only about adding years to our lives, but about adding life to our years.

We understand that everyone's IKIGAI is different; whether it's spending time with your family, going for meals with your partners, or playing sports with your friends, Zeria is here to support you and your loved ones to continue doing what fulfils you.